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back to school- sandy hook back to school- asda Purpose and Objectives George Asda (2022): - Primary Purpose: Promote George at Asda’s school uniform range. - Objectives: - Increase sales of school uniforms and accessories. - Position George at Asda as a reliable and affordable option for back-to-school shopping. - Highlight the quality, durability, and practicality of their products. Sandy Hook Promise (2019): - Primary Purpose: Raise awareness about school shootings and the importance of recognizing warning signs. - Objectives: - Educate the public about the prevalence and impact of school shootings. - Encourage people to recognize and report potential warning signs of violence. - Promote preventive actions to ensure school safety. Tone and Emotional Appeal George Asda (2022): - Tone: Cheerful, positive, and reassu...