Posts

d1

  back to school- sandy hook                                  back to school- asda Purpose and Objectives George Asda (2022): - Primary Purpose: Promote George at Asda’s school uniform range. - Objectives:   - Increase sales of school uniforms and accessories.   - Position George at Asda as a reliable and affordable option for back-to-school shopping.   - Highlight the quality, durability, and practicality of their products. Sandy Hook Promise (2019): - Primary Purpose: Raise awareness about school shootings and the importance of recognizing warning signs. - Objectives:   - Educate the public about the prevalence and impact of school shootings.   - Encourage people to recognize and report potential warning signs of violence.   - Promote preventive actions to ensure school safety.  Tone and Emotional Appeal George Asda (2022): - Tone: Cheerful, positive, and reassu...

m3

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  The first question made it clear that people enjoyed my advert which was good to know and gave me the confidence that I wouldn't have to reshoot anything and that it was up to scratch. The comments made me feel like I met my target audience well and promoted the product well as that's important as it was an an advert for a product and this had to be clear and done well. For the 2nd question in this survey I asked if the advert I had made was enjoyable, the answers I got were split 50/50 between strongly agree and just agree which is not a bad thing it just means that some enjoyed it more than other but everyone's preference is different so I'm not too fussed about that and think that my advert will generally be enjoyed and then be remembered which is important for selling the product. For the next question I asked for people's favorite thing about my video and the different people liked different things like, showing what the product can be used for whilst making ...

unit 15- m2

  M2 Legal and ethical Copyright When it comes to copyright issues, it's important to respect the intellectual property rights of others when being cautious about this while making a product, whether physical or digital, we must be careful as to not copy a design that someone else owns and use your own creativity because this can cause lawsuits, this means avoiding copyrighted materials such as images, music, or text without permission from the creator. However, it is better to create your own designs from scratch to be cautious of this. And to make sure that you cannot get into trouble it may be a good idea to consult with legal professionals that can provide insight on whatever you’re doing that could be a potential issue, and to make sure that none of your work can be stolen from anyone else it may be a good idea to put copyrights onto anything you are creating.  Causing offense The product I have chosen to make could be classed as offensive to people who do not believe in ...

unit 15- m1

  M1 back to school- sandy hook promise This is an advertisement produced in 2019 by the sandy hook promise, they are a foundation made to raise money to prevent school shootings in the USA. The foundation was started after a mass shooting at sandy hook elementary in 2012 where 26 people were killed, 20 of which were children aged 6-7 years old and 6 being staff members of the school. This video was released to spread more awareness for a serious ongoing issue, in this advert it changes from using signified readings of happy children in a calm environment showing off their school supplies to one with very serious connotations of horror theme with blood and terror embedded into the children some of which getting injured. The narrative of this advert follows the school children's "day to day" life showing real children going about their day discussing the supplies they're excited to use to suddenly going very dark linking to the sandy hook shooting.   The setting for th...

unit 15-p6

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unit 15-p5

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  Offline Edit Editing Process Edit Decision Log

unit 15- p4

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  Filming Settings For filming i made sure used these settings on the camera: Filming in HD Using auto focus and manual focus Experimenting with ISO in manual as well as exposure  Using automated shutter speed but can experiment Having files as mp4 but could have avi or .mov Comparing Storyboard to Actual Footage This screenshot shows how my story board came to life showing pictures of each step in my storyboard and each step of my final video from start to finish. I tried to make sure I followed my storyboard as closely as possible and I felt the ideas that I came up with for my storyboard translated well to the actual film. Next time I may add extra annotations to my storyboard as If someone else was to use the storyboard they may not fully understand what to do. I could add in notes for timings, camera movement and sound if needed. Legal Etc. Production Photos