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unit 20-m3

  In this document, I will explain how my  print  and social media ads follow the norms and conventions of a healthy soft drink brand like this one, and how I use various design elements in my work to create an end product that is satisfying and will have a positive influence on the audience to purchase my product. for the first step i designed the background by using the theme of my campaign as the main idea, so i created something that represented the campaign well but at the same time subtly as to not draw the attention away from the drink. i did this because the blue is typically used to create a calming tone as while using the clouds as a common idea is that heaven is "up in the clouds", whilst embedding the yellow of the logo into the clouds from the background. By using the colour yellow to differentiate elements of my brand, I think my logo is very eye-catching to the viewer. This is beneficial for me because it means my brand is easily remembered by viewers passi...
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unit 20-p4

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unit 20-d1

  Legal and ethical   Introduction   For my project i will be creating a brand called safa, , that promotes pure and healthy ingredients hence the tagline (innocence, purity, Safa). However, to make it suitable for sales and to go on shelves, they must consider things like legal and ethical issues as to make product that is not offensive to a demographic.   Copyright   When it comes to copyright issues , it's important to respect the intellectual property rights of others when being cautious about this while making a product, whether physical or digital, we must be careful as to not copy a design that someone else owns and use your own creativity because this can cause lawsuits, this means avoiding copyrighted materials such as images, music, or text without permission from the creator. However, it is better to create your own designs from scratch to be cautious of this. And to make sure that you cannot get into trouble it may be a good idea to consult wi...
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unit 20-m2

  m2 I made this all based solely on the name because I thought it was nice , I then used that to pick out the font and the design and the ad for it. I chose the font because the meaning behind Safa is innocence and purity, so I thought a curly font that was a little bit subtle in a way was perfect for it, so I chose simplisicky because it was curly yet simple and I liked that . So, I used the font and the name of the brand to design the logo as well as the advertisements, because the word Safa means purity and innocence and I related that to something angelic hence the ang el wings and halo on the logo, also used the drink itself to connote ang els with the swirly looking liquid it almost looks like a cloud . That then relates to the background with the clouds I also added angel wings all around the background to connote heaven in a way, which then relates to the text being “a small dose of heaven” because I wanted it all to look cohesive , I then used the meaning of the ...
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