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unit 20-m3

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Purpose of This Document In this document, I will explain how my print and social media adverts follow the typical norms and conventions of a healthy soft drink brand. I will also discuss the design elements I used to create a final product that is both visually appealing and persuasive, encouraging the audience to buy my drink. Background Design and Colour Theme To start, I designed the background based on the main theme of my campaign. I aimed for something that clearly represented the brand message while remaining subtle enough not to distract from the drink itself. I used calming blue tones to set a peaceful mood, along with clouds to reflect the common idea of heaven being “up in the clouds.” I also embedded the yellow from the logo into the clouds to tie everything together visually. Use of Colour and Logo Design I used the colour yellow strategically to highlight key elements of the brand. This makes the logo stand out and catch the viewer’s eye. It also helps the brand become m...
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unit 20-p4

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unit 20-d1

  Legal and ethical   Introduction   For my project i will be creating a brand called safa, , that promotes pure and healthy ingredients hence the tagline (innocence, purity, Safa). However, to make it suitable for sales and to go on shelves, they must consider things like legal and ethical issues as to make product that is not offensive to a demographic.   Copyright   When it comes to copyright issues , it's important to respect the intellectual property rights of others when being cautious about this while making a product, whether physical or digital, we must be careful as to not copy a design that someone else owns and use your own creativity because this can cause lawsuits, this means avoiding copyrighted materials such as images, music, or text without permission from the creator. However, it is better to create your own designs from scratch to be cautious of this. And to make sure that you cannot get into trouble it may be a good idea to consult wi...
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unit 20-m2

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  m2 Font and overall design I based everything solely on the name "Safa" because I thought it sounded nice. From there, I chose the font, the design, and the advert to reflect the name’s meaning. "Safa" means innocence and purity, so I selected a curly, subtle font that I felt captured that feeling—something soft yet clean. I went with the font  Simplisicky  because it was both curly and simple, which I really liked. Using the font and brand name as inspiration, I created the logo and adverts. Since "Safa" suggests purity and innocence, I associated it with something angelic. That’s why I added angel wings and a halo to the logo. The drink itself also helped shape this idea—the swirly liquid inside looks like a cloud, which ties into the cloud background and the angel wings I included throughout the design. I wanted the branding to feel cohesive, so I used the phrase “a small dose of heaven” as the slogan, reinforcing the theme. Product image For the drin...
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unit 20-p3

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  for this brief we were asked to make our own soft drink and a cross media advertising campaign for it using both print and social media, this means i will be putting it in things like newspapers like the metro as even though most people don't use newspapers many people still use public transport and social media is worldwide so that is probably the best place to advertise as it is growing rapidly in popularity so much so that i created an Instagram profile for the brand which will more than likely be used to create brand deals and have celebrity endorsers on the account. these are the sketches for the adverts which will more than likely be used for the Instagram account. research into genre and conventions when studying print and online adverts there are many things that need to appear in them, such as pictures of the product, a logo, a slogan, and setting/ colour scheme, all of which are included in my adverts, which will be posted on Instagram. adverts normally tend to do wild ...
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unit 20-p2

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" The first brand that comes to mind when consumers think of a certain niche product or industry has achieved top of mind awareness. Not all consumers will think of the same brand but the results offer a clear indication of which companies are most popular within an industry." This is what ChannelSight (2021) website describes Top of Mind Awareness:  Important Metrics for eCommerce (channelsight.com)  (TOMA).My campaign aims to create TOMA because it is the launch of a new brand because it is 
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