unit 20-m3

Purpose of This Document

In this document, I will explain how my print and social media adverts follow the typical norms and conventions of a healthy soft drink brand. I will also discuss the design elements I used to create a final product that is both visually appealing and persuasive, encouraging the audience to buy my drink.

Background Design and Colour Theme

To start, I designed the background based on the main theme of my campaign. I aimed for something that clearly represented the brand message while remaining subtle enough not to distract from the drink itself. I used calming blue tones to set a peaceful mood, along with clouds to reflect the common idea of heaven being “up in the clouds.” I also embedded the yellow from the logo into the clouds to tie everything together visually.

Use of Colour and Logo Design

I used the colour yellow strategically to highlight key elements of the brand. This makes the logo stand out and catch the viewer’s eye. It also helps the brand become more memorable, as people can identify it quickly without needing to search for too much information. The logo also includes the main symbol of the brand, reinforcing the emotional and psychological associations (like purity and calmness) that the campaign is built around.

Visual Impact and Brand Identity

I believe this combination of colour psychology, clear typography in the social media ad, and the sharp product image in the print ad makes a strong first impression. The visual choices make the product stand out while clearly communicating the identity and ethos of the brand. In short, I think my advertising materials effectively convey both the purpose of the product and the personality of the brand.

Codes and Conventions Used

For both print and social media adverts, I followed several common advertising conventions. These include using images of the product, a consistent colour scheme, the brand logo, and a memorable slogan. These elements are essential because they are typically the first things viewers notice. For example, slogans like “Just Do It” (Nike) or “Taste the Rainbow” (Skittles) are remembered long after the ad is seen. I aimed to create something similarly catchy and memorable for my own campaign. I also used a slogan in my work as I saw this on the Skittles "taste the rainbow" campaign advertisements, which I have shown above. The slogan I used was "Innocence, Purity, Safa." one way I could further improve my work is by adding little social media icons on the bottom of the image so people know there are other places to find the brand, this could make it easier for the public but I think it could also take away from the image I was trying to create.