unit 20-p2

"The first brand that comes to mind when consumers think of a certain niche product or industry has achieved top of mind awareness. Not all consumers will think of the same brand but the results offer a clear indication of which companies are most popular within an industry."

This is what ChannelSight (2021) website describes Top of Mind Awareness:  Important Metrics for eCommerce (channelsight.com) (TOMA).My campaign aims to create TOMA because it is the launch of a new brand because it is 

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unit 20-m3

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unit 20-p3

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