unit 15-p3

 

These are all things that I need to be taken into consideration in order to ensure I am following the law when distributing my advert to the public. For example for BBFC its important to protect minors so I can't have content inappropriate for them which I wouldnt have, this is important because young people will be part of the audience for my advert. Because OFCOM set the rules in media products in the UK its important to make sure I follow their rules as they could ban my advert or get me into legal trouble. Copyright issues will only be a concern in the music but it is royalty free and in using the actor but I have a talent release so he can legally be in my advert.  Another area to consider is making sure I follow the brand identities as Kinder is a well known brand which has a good history so may advert should continue to represent the brand in this way in the messages in my advert and the representations. Stakeholders are important also because they invest in the business and its important to keep them happy and Kinder will want Ferrero the investor to keep investing so need to make sure the products and media they create does not impact negatively on them.