unit 20-m3
Purpose of This Document In this document, I will explain how my print and social media adverts follow the typical norms and conventions of a healthy soft drink brand. I will also discuss the design elements I used to create a final product that is both visually appealing and persuasive, encouraging the audience to buy my drink. Background Design and Colour Theme To start, I designed the background based on the main theme of my campaign. I aimed for something that clearly represented the brand message while remaining subtle enough not to distract from the drink itself. I used calming blue tones to set a peaceful mood, along with clouds to reflect the common idea of heaven being “up in the clouds.” I also embedded the yellow from the logo into the clouds to tie everything together visually. Use of Colour and Logo Design I used the colour yellow strategically to highlight key elements of the brand. This makes the logo stand out and catch the viewer’s eye. It also helps the brand become m...
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