m3

 

The first question made it clear that people enjoyed my advert which was good to know and gave me the confidence that I wouldn't have to reshoot anything and that it was up to scratch. The comments made me feel like I met my target audience well and promoted the product well as that's important as it was an an advert for a product and this had to be clear and done well.

For the 2nd question in this survey I asked if the advert I had made was enjoyable, the answers I got were split 50/50 between strongly agree and just agree which is not a bad thing it just means that some enjoyed it more than other but everyone's preference is different so I'm not too fussed about that and think that my advert will generally be enjoyed and then be remembered which is important for selling the product.

For the next question I asked for people's favorite thing about my video and the different people liked different things like, showing what the product can be used for whilst making it look more interesting as well as the music I used and the voiceover I made.  Use of codes and conventions has been identified which means my advert looks professional and use of the logo at the end was considered good and this important so that the branding is clearly seen. The comment on the music was good to know as I was a little unsure about what music to go with and now feel I made the right decision. Comments on the camera work were positive too because I wasn't very experienced using the camera but feel over time I will get better and better. Making the product look appetizing was obviously important and a key theme in my advert as I wanted people to want to buy it when they see it and it would be what the company would want also.

In order to get different responses I needed to know the cons of the video as well so I asked the least favorite thing about my video as my 4th question, because people have different opinions and some like it more than others the responses all had different points, like the abrupt ending and the camera being a bit shaky. I know that in the future my camera work will get better and maybe I should have done another shoot but I didn't have time and felt the shots were ok for the advert. I could have had more dialogue but I wanted the audience to focus on the product not my voice so think just having it at the end was the right choice. I think having the Kinder logo at the start would have been over the top so I thought to just have it at the end which is a convention for adverts so I was happy with that.

As well as ask for peoples least favorite I needed to know what advice they would give for improvements so that is what I asked for my 5th question and I was given some good advice which I could change like quieting the sound because in my first edit the music played over the voiceover and it was really quiet so I removed the music from the background or improving the length which I did by adding an outro of the kinder logo which represented the product i chose more. I could have edited sound more in audition as I used this for radio and in the future will make sure I spend more time editing the audio. I think the length was good for an advert though and if it went on it would maybe become boring.

Methodology

For this project to be evaluated I used Microsoft forms to create a survey to get responses about the quality and different opinions of my work, in order to use the survey I had to screen the video to people and have them decide what they though of it.

Findings

- From this survey i found out that i showed the brand and product well throughout the video, whilst showing something different that can be done with the product, and used a good song to give a good mood.

- However I also found out that the audio levels for the voice over was a bit too quiet in comparison to the music, as well as needing something to go at the front of the video to represent the brand and needing a bit of voiceover as an explanation.

Discuss feasibility of implementing changes

For this project I was given feedback from some people and some of which could be changed such as the quiet voice over which was easily changed by removing the music in the background altogether and putting the voice over over something else like the logo itself so I made an outro of the logo to use for this. another point was that the brand of the product I chose wasn't represented enough and I agreed with that so I added a much smoother outro of the brand name with the voice over over that instead for  better representation of the company and showing their logo more. If i had more time I would definitely have made more changes and know that in the future I will plan better and make sure I have time to make changes to improve the thing I'm creating.