d1

 back to school- sandy hook                                back to school- asda

Purpose and Objectives

George Asda (2022):

- Primary Purpose: Promote George at Asda’s school uniform range.

- Objectives:

  - Increase sales of school uniforms and accessories.

  - Position George at Asda as a reliable and affordable option for back-to-school shopping.

  - Highlight the quality, durability, and practicality of their products.

Sandy Hook Promise (2019):

- Primary Purpose: Raise awareness about school shootings and the importance of recognizing warning signs.

- Objectives:

  - Educate the public about the prevalence and impact of school shootings.

  - Encourage people to recognize and report potential warning signs of violence.

  - Promote preventive actions to ensure school safety.

 Tone and Emotional Appeal

George Asda (2022):

- Tone: Cheerful, positive, and reassuring.

- Emotional Appeal:

  - Evokes feelings of excitement and readiness for the new school year.

  - Creates a sense of comfort and trust in the brand’s products.

  - Aims to alleviate the stress of back-to-school shopping for parents.

Sandy Hook Promise (2019):

- Tone: Initially normal and relatable, then turns dark and unsettling.

- Emotional Appeal:

  - Creates a sense of urgency and shock to convey the seriousness of school shootings.

  - Evokes strong emotions such as fear, sadness, and concern.

  - Aims to leave a lasting impression to spur viewers into taking action.

 Content and Visuals

George Asda (2022):

- Content:

  - Features children in typical school settings such as classrooms and playgrounds.

  - Showcases a variety of school uniforms and accessories.

- Visuals:

  - Bright, colorful scenes that are visually appealing and cheerful.

  - Positive imagery depicting happy and confident children.

Sandy Hook Promise (2019):

- Content:

  - Starts with students showcasing typical back-to-school items.

  - Gradually transitions to scenes of a school shooting, using these items in survival scenarios.

- Visuals:

  - Begins with normal, relatable visuals but becomes intense and disturbing.

  - Contrasts everyday school life with the chaos and terror of a shooting.

Target Audience

George Asda (2022):

- Audience: Parents and guardians of school-aged children.

- Intent: 

  - Encourage them to purchase back-to-school items from George at Asda.

  - Appeal to budget-conscious consumers looking for value and quality.

Sandy Hook Promise (2019):

- Audience: General public, including parents, students, educators, and policymakers.

- Intent:

  - Raise awareness about the warning signs of school shootings.

  - Motivate viewers to support and engage in preventive measures.

 Message and Call to Action

George Asda (2022):

- Message: George at Asda provides affordable, quality school uniforms that will help children feel prepared and confident for the new school year.

- Call to Action: Visit George at Asda stores or website to purchase school uniforms and accessories.

Sandy Hook Promise (2019):

- Message: School shootings are a real and urgent threat; recognizing warning signs can save lives.

- Call to Action: Learn the warning signs of gun violence and take proactive steps to prevent it, such as reporting concerning behaviors and supporting safety initiatives.

 Conclusion

In summary, while both adverts are centered around the back-to-school theme, their purposes, tones, messages, and intended impacts are vastly different:

- George Asda (2022): A commercial advertisement aiming to boost sales by portraying a positive and reassuring image of back-to-school shopping.

- Sandy Hook Promise (2019): A public service announcement designed to shock and educate viewers about the critical issue of school shootings, aiming to drive societal change and promote safety.

These contrasts highlight how the same theme can be approached in vastly different ways to achieve different objectives and emotional responses.

these 2 adverts are about the same things but a different way that it is seen in different regions of the world, because in the Asda advertisement going back to school is seen as a joyful occasion to meet new people, scuff your clothes playing and have a good education, whereas in the one from sandy hook promise going back to school is seen as something to be afraid of with danger and fear always lurking just behind you, where they're using their clothes to bandage peoples wounds, their coloring pencils as a weapon and their phone to send the last text message to a family member. the main difference between the 2 adverts are their different concepts and purposes, the Sandy Hook Promise "Back to School Essentials" advert is to raise awareness about the importance of recognizing the signs of potential violence and taking action to prevent it. The advert uses a seemingly ordinary back-to-school shopping setting to highlight the potential warning signs of a school shooting. It aims to encourage people to be vigilant, speak up, and take steps to create a safer environment for students. The advert is powerful in its message and serves as a reminder that we all have a role to play in preventing tragedies, whereas the Asda back-to-school advert aimed to promote their range of school uniforms and accessories, highlighting their affordability, quality, and durability. By showcasing children wearing the products in various school settings, the advert intended to appeal to parents looking for practical and budget-friendly options for their children's school attire. Additionally, the advert likely sought to reinforce brand recognition and loyalty by positioning George at Asda as a reliable choice for back-to-school shopping. they have a similar target audience both being parents and children, parents who have maybe lost due to this issue or feel sympathetic for the cause and parents who need new school clothes for their child going back to school or children who are scared to go to school because they have heard rumors about the issue and children who cant wait to go and get some new clothes and school supplies.

considering the similar target audiences, while they are for different reasons, they are very suitable adverts with very different purposes while the sandy hooks advert is to spread awareness about an issue it is a bit graphic in doing so, however i believe it to be a good approach as it gains your attention and opens your eyes more giving you their perspective of fear, while the advert from Asda is loud it is still very child friendly which i think is their intention because they are quite a wide-spread company that is well known across the UK if they were to have a graphic advert it could ruin their reputation and cause their sales to plumet. While both ads are categorized under "back-to-school," their objectives and methods are fundamentally different. The George Asda advert focuses on commercial promotion and consumerism, aiming to drive sales through a positive portrayal of school readiness. In stark contrast, the Sandy Hook Promise advert serves a public service purpose, using shock and urgency to highlight a critical social issue and advocate for preventative actions against school violence.