unit 14











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unit 20-m3

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Purpose of This Document In this document, I will explain how my print and social media adverts follow the typical norms and conventions of a healthy soft drink brand. I will also discuss the design elements I used to create a final product that is both visually appealing and persuasive, encouraging the audience to buy my drink. Background Design and Colour Theme To start, I designed the background based on the main theme of my campaign. I aimed for something that clearly represented the brand message while remaining subtle enough not to distract from the drink itself. I used calming blue tones to set a peaceful mood, along with clouds to reflect the common idea of heaven being “up in the clouds.” I also embedded the yellow from the logo into the clouds to tie everything together visually. Use of Colour and Logo Design I used the colour yellow strategically to highlight key elements of the brand. This makes the logo stand out and catch the viewer’s eye. It also helps the brand become m...
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unit 20-p3

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  for this brief we were asked to make our own soft drink and a cross media advertising campaign for it using both print and social media, this means i will be putting it in things like newspapers like the metro as even though most people don't use newspapers many people still use public transport and social media is worldwide so that is probably the best place to advertise as it is growing rapidly in popularity so much so that i created an Instagram profile for the brand which will more than likely be used to create brand deals and have celebrity endorsers on the account. these are the sketches for the adverts which will more than likely be used for the Instagram account. research into genre and conventions when studying print and online adverts there are many things that need to appear in them, such as pictures of the product, a logo, a slogan, and setting/ colour scheme, all of which are included in my adverts, which will be posted on Instagram. adverts normally tend to do wild ...
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