media

  p1 build a life "Build Life" represents the direction of B&Q's revitalisation and is the first in a series of campaigns created by Uncommon Creative Studio to create an emotional connection with the brand and restore its relevance in the UK market. The home has never been more important and recent research from B&Q has shown that lock down has changed the way Brits think about our homes forever, with 57% agreeing that our homes improve our lives more than ever before. Appointed by the brand last year, uncommon's strategic mindset celebrates life at home and the power of home improvement to change lives. Originally inspired by the incredible things people are doing to improve their homes to improve their lives - made even more important by the lock down - the campaign touches on the basics of our homes and reflects B&Q's role in transforming UK homes. the target audience It really is an incredibly broad audience. From first time buyers, to renovatin...